Shane Cradock's

CEO Question Series

14 Transformative Questions For Clarity, 
Focus And Raising Your Game

Answer the questions your competition
haven't even considered

"Shane’s guidance is excellent and rewarding as it has my focus in the business on key areas. He has fantastic intuition, business acumen and an ability to challenge and get the best from his clients.”

Paul Cadden
Owner, Saba Restaurant & Saba To Go

Asking The Right Questions Has Never Been More Important

One of the most important thinking skills as a leader in today's VUCA world (Volatile, Uncertain, Complex, Ambiguous) is strategic thinking.

Yet most leaders don't have complete clarity on HOW to think strategically.

Part of the answer lies in the nature of the questions you ask yourself. Focus on the wrong ones and you can end up going into a spiral of downward analysis. Ask the right ones in the right way and the answers will help elevate you personally and professionally.

These 14 questions are different—they don't just skim the surface. They are designed to cut through the noise, elevate your perspective and improve your focus and creativity.

Thinking at a higher level has never been more important. Reflecting on the right questions is a key element of this. Save yourself years of waste time and energy by learning core questions that will give you a serious edge.

This video series will help you to: 

  • Improve your clarity, focus and confidence.
  • Boost the value of your own strategic thinking time
  • Access a more inspired vision for your business AND your life 

As an advisor and coach with over 25 years experience of working directly with entrepreneurs, CEOs and ambitious leaders, I've seen first hand how certain questions have more power and impact than others. That's why I've created this short but very impactful video series.

"Working with Shane has helped me to gain more clarity and control over everything. His unique approach on the ‘inner game’ of business in particular has helped my focus and also improved our bottom line. His contribution has been invaluable.”

Morgan Browne
CEO, Enterpryze and Finalist in Entrepreneur Of The Year

Who Are The CEO Question Series For? 

This is for Founders, Entrepreneurs, CEOs  and senior leaders who are ready to disrupt their status quo

Does this sound familiar?

  • You Seek to Challenge the Status Quo: Leaders who are not satisfied with current achievements and are constantly looking for new ways to innovate and improve.
  • You Need Honest Reflection: Executives who want to cut through the usual flattery or cautious feedback they get from their team, and are looking for honest, challenging insights that provoke deeper strategic thinking. 
  • You Are in a Transition Phase: Leaders who are steering their companies through periods of significant change, such as rapid scaling, restructuring, or pivoting to new markets or products. 
  • You Need to Reinvigorate Your Business: Those who have noticed a plateau in business growth and need fresh ideas and perspectives to inject vitality back into their operations. 
  • You Believe in Continuous Learning: Leaders who are committed to personal and professional growth, understanding that the learning journey does not end with a title.


€47 +VAT

  • 14 videos to watch in your own time
  • Lifetime access to content
  • Valuable business tools to refocus 

"Navigating leadership and life is never a straight line,
and Shane’s approach on both the inner and outer games has
been an incredible support in my own journey over the last 10 years."



I Understand You Want Tangible Results

Everything I do is based on results. I am used to working with leaders who want progress and momentum.  

Several of my clients have been finalists in the Ernst & Young Entrepreneur of The Year Award and winners in The Deloitte Fast 50. Some clients have sold their business, others have scaled to new heights and achieved what others would have said was impossible.  
It is my belief that great leadership and real meaningful success are hugely dependent on the inner side, yet most leaders don’t understand how to manage their own minds.

One of the attributes of your mind is that it loves questions. But the nature and wording of the question is critical. Focus on the wrong question and it can drag you into a wormhole. Give your mind the right question and it will deliver magic.


Irish Times Best-Seller

To answer this question, many of us look to what leaders and successful people are doing and then try to copy it. But most of the time we don’t even come close to achieving anything like the results they get.  

By focusing on what we see on the outside – actions, behaviour, habits – we’re missing the aspect of that person that is really in charge: their inner world – the world of the mind, thinking and awareness.  

For internationally renowned advisor and coach Shane Cradock, this is the realm of The Inner CEO.  

In this book, Shane shares profound insights, simple techniques and powerful exercises that enable you to take charge of your mind and thoughts so you can achieve greater success professionally and personally. Drawing on his work helping hundreds of CEOs, award-winning entrepreneurs, sports people, celebrities and others, The Inner CEO will quickly change how you see yourself, others and the world around you – for the better.

Are you ready to elevate your thinking?


€47 +VAT

  • 14 videos to watch in your own time
  • Lifetime access to content
  • Valuable business tools to refocus