Entrepreneur Experiment Edition

The most comprehensive program for resetting, reframing and re-energising your whole approach to your life; business and personal. 

Bookings are now closed!
Thanks for your interest in MSEE23.

We are currently delivering this high-impact course to a group of entrepreneurs & business owners.

If you are interested in being kept in the loop for future events, please let us know. If there is appetite, we may consider something similar in the future.

Entrepreneur Experiment Edition

Programme starts Feb 6th


The most comprehensive program for resetting, reframing and re-energising your whole approach to your life; business and personal. 

Bookings are now open!
Places are strictly limited to 22 seats. To avoid disappointment, secure your spot today

Are You Ready For A MindShift®?

If something is off in one area of our lives, it trickles into everything. That’s when we all could use a MindShift®.

MindShift® Entrepreneur Experiment Edition is the only course of its kind where entrepreneurs or business owners are given the tools needed to fundamentally reset their lives. It could be ways of working professionally, communication styles personally, or maybe you are struggling with an inner conflict that is holding you back.

The only entrepreneur-focused program of its kind

This edition of MindShift is focused completely on the challenges faced by entrepreneurs, founders and
business leaders who are responsible for driving or scaling their operations.
Does this sound like something you’d like more information on?

There are no plans to repeat this programme, and it is strictly limited to 22 places.

Who Is This Program For?

MindShift® Entrepreneur Experiment Edition is open to anyone in business who feels the need to put their own needs first for a change. We all face different sets of challenges in our work or personal lives, and these days it is increasingly difficult to find the space to reflect, clarify thoughts or restore the batteries.  

You might be...

  • An entrepreneur who’s looking to expand their horizons by learning from what actions others have taken to scale or drive real change. 
  • A business owner who has hit a wall and run out of creative steam to push their business forward. 
  • Someone on the brink of burnout, feeling the all-too-familiar creep of exhaustion, which is trickling into all facets of your life. 
  • A leader who struggles with having as life and run a successful business at the same time. You feel like you pour every hour of every day into your business, but you just aren’t seeing the results.

What you can expect from this course.

Find enjoyment in your work and life; identify a clearer sense of purpose.

Learn From The Best

Between them, Gary and Shane have truly behind-the-scenes insights into how the most successful entrepreneurs think. From the supposed “overnight success stories” to strategically coordinated unicorns, you will be given a peek behind the curtain into what really drives performance.

In-Person Access To Shane & Gary

This program includes in-person Q&A sessions and interviews, with the opportunity to network, meet other founders and sound ideas or challenges off two highly experienced business minds.

Leverage Time More Effectively

Spot the time-sinks in your working so you can be more impactful in your day-to-day operations.

Gain More Clarity

See ‘the bigger picture’, allowing you to think and act more strategically.

Become More Aware

Tune into your body, and improve your levels of energy and most importantly identify what drains your energy or your ability to solve problems creatively.

Be A Better Leader

You can’t lead people when you are chronically distracted or burnt out. By taking the time out to prioritise your own energy and focus, your team and stakeholders will see the difference.

"I wish I'd done this course 10 years ago, such is the impact it's had. 
I kept putting it off because I was "too busy" 
but really I was telling myself this wasn't for me or I wouldn't get anything out of it. 
If you are looking for a course that will give you lifelong tools to help your 

performance and your mindset both professionally and personally then this is for you."

Colm Byrne, Director, Sherry Fitzgerald, New Homes Division

Gary Fox

I’m a Dublin-based entrepreneur and investor, running HostButlers, an Airbnb management company and founder of the Entrepreneur Experiment podcast and business community.

My principal business interests are in the property and hospitality industry, but since the age of 15, I’ve been dreaming up and executing crazy business ideas and launching them all over Ireland and growing my network. My latest project is developing tiny cabins in the forest you can escape to.

I am also the academic lead in Tangent at Trinity College for entrepreneurship.

The Entrepreneur Experiment podcast is now the number 1 independent business podcast in Ireland, recently winning bronze in the Best Business Podcast category at the 2022 Irish Podcast Awards

Shane Cradock

My clients are primarily ambitious CEOs, entrepreneurs, C-Level executives and top performers hungry for growth but also ambitious for a meaningful and enjoyable life. I have over 20 years experience working with high-performing leaders internationally, across over 50 industries. Several of my clients have been finalists in the Ernst & Young Entrepreneur of The Year Award, including Morgan Browne, CEO of Milner Browne, who I assisted in achieving a dramatic business turnaround, and Bill Walsh, CEO of Aspire Technology.

When I originally set up the MindShift® programme, I did it because I saw a dramatic change in pace in the business community. Leaders and managers had never been busier, but it was painfully clear to me they were missing a solid grounding in the essential skills needed for meaningful success. That has never been truer than today.

MindShift® is built around some key insights. For example, top achievers are very focused on Self-Mastery and within that area, two skills stand out as being essential:
How you use your Time & How you use your Mind.

In my opinion, this is the blindspot of our time and my work over the past 20 years across over 50 industries, has been driven by helping ambitious leaders and their teams focus on creating better organisations, better lives and better results.  

MindShift® Works!
MindShift® attracts people from all industries and backgrounds, and because everyone needs something just a little bit different; no two MindShifts are alike!

Here are just some of the inspiring success stories.

How Does It Work?

MindShift® runs over 8 consecutive weeks and includes a unique mix of virtual workshops, Q&A sessions and live events to ensure integration, tools to accelerate learning from home, online forum and daily accountability to generate habits and get better results.

MindShift® is a practical reset that helps you:

  • Minimise stress and distraction to get back ‘high priority/high value’ work.
  •  See ‘the bigger picture’, allowing you to think and act more strategically.
  • Lead better, the easier way.
  • Communicate more clearly and assertively.
  • Use simple practices, like making a more intentional start to your day, to boost effectiveness.
  • Create better sleep habits for more rest and clarity.
  • Tune into your body, and improve your health, fitness and levels of energy.
  • Find enjoyment in your work and life; identify a clearer sense of purpose.

Dates For Your Diary

Kick Off Intro Call (2pm - 3pm)

  • Tuesday 7th February: 2pm-3pm 

Workshops (2pm-5pm)
Workshops are where you will pick up new tools, techniques and skills to put to use immediately. 

  • Tuesday 14th Feb
  • Tuesday 28th Feb
  • Tuesday 14th March
  • Tuesday 28th March 

Live Q&A Calls (2pm - 3pm)
This is where you will get to explore progress as a group and have direct guidance and facilitation.

  • Tuesday 21st Feb
  • Tuesday 7th March **In person event in exclusive Dublin venue**
  • Tuesday 21st March 

Final Call (2pm - 3pm)
Second in-person event in exclusive Dublin venue

  • Tuesday 4th April **In person event in exclusive Dublin venue**


€1,397 +VAT

€1,718.31 incl. 23% VAT

  • Access to 8 week programme. 
  • Lifetime access to recordings.
  • Complete confidentiality in a group of like-minded people. 
  • VAT exemption for MindShifters outside Ireland. Please email us and we can issue you a VAT-free invoice.

Bookings close 6th Feb


Still Not Sure?

A leadership team who did the MindShift® Programme together in-house reported an impact on clarity of +75% while their ability to get more of what matters done was  up 85% on average. 
100% said they would highly recommend MindShift® to a friend. 

 “MindShift helps you to change your perspective and what your focus should be on.  Understanding how the mind works is powerful and liberating. If you can change your mind, you can change the world!

I really appreciated Shane’s honesty and sincerity throughout the course. 10/10.”

Michael Grehan
Chairman ‑ Sherry FitzGerald Ltd.

 "I came into this program in a shattered mental state following a very severe 7 month management buyout.   Working with Shane on this program changed my whole outlook and life.

To anyone thinking of doing MindShift 100% do it, but do it 100%.”

Bronagh Conlon
Founder - Listoke Distillery

 “This program provides you with the tools to get clarity around your life inside and out of work. It provided me with simple processes to get better work life balance. There are very valuable take-aways for everyone regardless of their business or seniority.

Do it – you’ll thank me for recommending it to you. 10/10.

Niall McNiff
Founder and Director, real Time – The IT Recruitment Specialists

"The benefits of the program for me are better planning, mindset, productivity, 
organisation and therefore being more effective, efficient and less stressed. 
Overall I’m more focused on my goals also. I couldn’t get over the difference in 
terms of my mental clarity from understanding the 
“ROCKS” principles and SHiFTS. 

Paul Cadden, Founder and Managing Director of Saba Restaurant Group

Frequently Asked Questions (FAQ)

This is the top objection to participating in MindShift® - and the most common comment on completion is ‘I wish I’d done this years ago’. The program usually runs once or twice a year (Feb/Mar and Sep/Oct). The time is never right to commit to a programme like MindShift® - but it’s structured in such a way as to really impact your habitual ways of living, working and thinking. The results speak for themselves. Why wait?

TimeShift was re-branded to MindShift® in 2020 for 2 reasons:
1. The name is more reflective of the feedback and the results achieved by participants and
2. The programme has 30% new content and 2 extra weeks have been added which lengthens the time of support and time to build new habits - particularly inner ones. Many who had previously completed TimeShift are also now doing MindShift® because of the new content, and also the opportunity to get a refresh or kick-start for their own momentum.

This is a common question and the short answer is that you will get more out of MindShift® if you can attend all of the live workshops. Having said that, things can happen and be assured that with MindShift® Virtual, all sessions are recorded and held in a unique online area, where you can catch up quickly at your own time.

Sometimes people will ask this question because most of my private work is with C-level executives and entrepreneurs. This programme has been designed in such a way that it works regardless of level or experience. If you participate, you will see that you could be sitting between someone with incredible experience and responsibility and someone very smart and ambitious who is on their way up. That’s the beauty of the programme - plus it adds a huge amount to the diversity of thinking and learning - which is what’s needed in The Digital Age.

This is a very common question. Many people can be shy or reluctant to work in a group setting. Most people have some reservations. All we can say is that the results speak for themselves. The programme is designed for introverts and extroverts and all personality types. One of the best things that will come from attending MindShift® Virtual is expanding your network with positive, like-minded people. If your 'inner voice' is telling you to wait and do the next one, don't listen to it - that's one of the challenges we help you work on during the program. That voice has wayyyyyy too much control. :)

If within 2 weeks, you believe the programme is not for you, you can have a full refund. The truth is that this has never happened, but if you need to pause your participation for personal reasons, you will be allocated a full place on the next programme as part of your original payment.

 "Attending MindShift had a genuinely massive effect on me professionally and personally. My thinking, focus and mood is so much better.  At work I'm better at communicating to the people who work with me.  

I'm also much more engaged in home life and because my stress has reduced, everything is better."

Eoghan Comerford 
MD NetSpeed Ltd.

 "This program helped to bring real clarity to my way of working. It helped to sharpen my thinking. I’d estimate a 50% impact on ability to get more of what matters done and 60% improvement in my clarity of mind.
 Other areas that benefitted were my sleep, energy and communication with my team”. 

Bill Walsh
Founder and CEO, Aspire Technology,

 "MindShift does exactly what it says it will do, shift your mind.  The results over 8 weeks were transformational - in business and life.   The group setting creates a natural community of support, cheering each other on.  

All together, it helped accelerate the achievement of key outcomes and brought me a stronger sense of calm and clarity." 

Georgina Coleman
VP Retail Division USA, MikiMoto  New York