The Edge You’ve Been Looking For
An immersive eight-week journey for entrepreneurial minded leader
ready to reset, reframe, and re-energise their business and life
Book Your Space Before Feb 17th
Proven tools and strategies to help you achieve clarity, focus, and leadership mastery—while creating a life you love
Bookings are now open!
Places are strictly limited. To avoid disappointment, secure your spot today
MindShift®
Entrepreneur Experiment Edition
Programme starts Feb 16th
The most comprehensive program for resetting, reframing and re-energising your whole approach to your life; business and personal.
Bookings are now open!
Places are strictly limited to 22 seats. To avoid disappointment, secure your spot today
Life changing is the only way to describe the mindshift course, I was advised by previous attendees to give it 100% dedication and I was so glad I did. I’m still using the tools we learned on a daily basis and every single aspect of my life has improved, not just business. Thank you Shane and Gary, you have given me back more of my own time than I ever thought imaginable!
MD, Sherry FitzGerald Lettings
Are You Stuck in the Grind with No Time to Think?
If something is off in one area of our lives, it trickles into everything.
That might feel like overwhelm, lack of clarity, burnout or an absence of focus.
That’s when we all could use a MindShift®.
MindShift® Entrepreneur Experiment Edition is the only course of its kind where entrepreneurial minded leaders
& business owners are given the tools needed to fundamentally reset their lives. It could be ways of working professionally,
communication styles personally, or maybe you are struggling with an inner conflict that is holding you back.
The only entrepreneurially-focused program of its kind
This edition of MindShift is focused completely on the challenges faced by entrepreneurs, founders and
business leaders who are responsible for driving or scaling their operations.
Does this sound like something you’d like more information on?
After a hugely successful run in 2023 and again in 2024;
MindShift is back for 2025.
Limited places.
Discover the Tools to Reset, Reframe, and
Re-Energise Your Business and Life
MindShift-The Entrepreneur Experiment Edition,
moves you beyond the daily grind to think differently.
It gives you the tools to step back, refocus, and create impact in your work and personal life.
Shane Cradock and Gary Fox combine practical business insights with proven techniques to help you make meaningful changes.
You won’t just learn; you’ll apply these principles in real time, seeing results as you go
Don’t wait for change: Create it now
Who IS MindShift® For?
MindShift® - The Entrepreneur Experiment Edition is open to anyone in business who feels the need to put their own needs first for a change. We all face different sets of challenges in our work or personal lives, and these days it is increasingly difficult to find the space to reflect, clarify thoughts or restore the batteries.
You might be...
- Entrepreneurs seeking to raise their game
- CEOs keen on propelling their business forwards
- Leaders on the verge of burnout, experiencing exhaustion that permeates various aspects of their lives
- Achievement oriented executives who are keen on moving to the ‘next level’ of performance and living.
- A leader who struggles with having as life and run a successful business at the same time. You feel like you pour every hour of every day into your business, but you just aren’t seeing the results.
The benefits of the program for me are better planning, mindset, productivity, organisation and therefore being more effective, efficient and less stressed. Overall I’m more focused on my goals also. I couldn’t get over the difference in terms of my mental clarity from understanding the “ROCKS” principles and SHiFTS. 10/10
Owner, Saba Restaurant & Saba To Go
What you can expect from this course?
Find enjoyment in your work and life; identify a clearer sense of purpose.
Learn How Successful
Leaders Think
Get an insider’s perspective on what truly drives high-performing leaders. You’ll uncover the practical strategies behind success stories and learn how to apply them in your own journey.
Direct Access to
Proven Experts
Engage directly with Shane Cradock and Gary Fox through live Q&A sessions and discussions. Get personalised advice, connect with like-minded entrepreneurs, and tackle your most pressing challenges with guidance from seasoned professionals.
Make Time
Work for You
Step back, see the bigger picture, and create a roadmap that aligns your goals with your values. This clarity will empower you to make confident, strategic decisions that drive sustainable growth.
Take Back Control of Your Energy
Discover how to recharge and protect your creativity. Learn how to recognise energy drains, boost your focus, and stay energised for the long haul
Build a Clear Vision for Your Business
Step back, see the bigger picture, and create a roadmap that aligns your goals with your values. This clarity will empower you to make confident, strategic decisions that drive sustainable growth.
Lead with Confidence and Purpose
Great leadership starts with clarity and calm. Through this programme, you’ll develop the tools to inspire your team, make bold decisions, and lead from a place of balance and confidence.
"Working with Shane has helped me to gain more clarity and control over everything. His unique approach on the ‘inner game’ of business in particular has helped my focus and also improved our bottom line. His contribution has been invaluable.”
Morgan Browne
CEO, Enterpryze and Finalist in Entrepreneur Of The Year
2025 Agenda
- Kick Off Intro Call: 2pm - 3pm - Tues 18th Feb
- Workshops (2pm-5pm GMT)
Workshops are where you will pick up new tools, techniques and skills to put to use immediately. There will be a mix of virtual and in-person workshops, which may change depending on the make up fo the people who participate.
- Workshop 1: Tuesday 25th Feb (Live video workshop)
- Workshop 2: Tuesday 11th March
**In-person event which will be recorded** - Workshop 3: Tuesday 25th March (Live video workshop)
- Workshop 4: Thursday 10th April
**In-person event which will be recorded**
- Live Q&A Calls (2pm - 3pm GMT)
- Tuesday 5th March
- Tuesday 19th March
- Tuesday 2nd April
2025 Programme Options
MindShift - Monthly Payment Plan
3 payments of
per month
-
Split your programme investment over 3 months (Fee ex.Vat)
-
- 4 In-Person Workshops
- 4 Live Q&A Calls
- Unique Accountability System
- Leading edge tools and content
MindShift - Pay in full
-
Confirm your place in MindShift (Fee ex.Vat)
-
- 4 In-Person Workshops
- 4 Live Q&A Calls
- Access to 8 week programme
- Unique Accountability System
- Leading edge tools and content
- Win in business AND life in 2025!
MindShift + Profile
-
Total Value of €4,770 (Fee ex.Vat)
-
- Limited to 3 enrollments!
- One place in MindShift (worth €1,970)
- 2 private video calls with Shane (worth €2,000)
- Unique profile assessment: Strengths and areas for development (worth €400)
- Q&A Lunch with Gary and Shane (worth €400)
- If interested e-mail support @shanecradock.com for more detail
MindShift +Clarity
-
Total Value of €7,740 (Fee ex.Vat)
-
- Limited to 2 enrollments!
- One place in MindShift (worth €1,970)
- The Clarity Experience: A private 4 week process with Shane (worth €4,700)
- Unique profile assessment: Strengths and areas for development (worth €400)
- Q&A Lunch with Gary and Shane (worth €400)
- If interested e-mail support @shanecradock.com for more detail
"MindShift was a truly transformative experience, helping me gain fresh clarity and perspective and make changes that really draw results in our business. Shane's approach is practical and yet really impactful. I found that the changes had a profound impact on both my work and my personal life and have driven really great results in both.
If you're looking to upgrade your mindset, unlock your true potential, and live a more balanced life, then I highly recommend signing up"
Karen Devine
Co-Founder, WhiteLight Events
How Does It Work?
MindShift® runs over 8 consecutive weeks and includes a unique mix of virtual and in-person workshops, Q&A sessions and live events to ensure integration, tools to accelerate learning from home, online forum and daily accountability to generate habits and get better results.
- Minimise stress and distraction to get back ‘high priority/high value’ work.
- See ‘the bigger picture’, allowing you to think and act more strategically.
- Lead better, the easier way.
- Communicate more clearly and assertively.
- Use simple practices, like making a more intentional start to your day, to boost effectiveness.
- Create better sleep habits for more rest and clarity.
- Tune into your body, and improve your health, fitness and levels of energy.
- Find enjoyment in your work and life; identify a clearer sense of purpose.
Gary Fox
Gary is on a journey to learn from the world’s top founders who have mastered success in business, body, and brain.
Each week, on his podcast, he uncovers the habits, systems, and strategies they use to build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.
Gary's podcast (The Entrepreneur Experiment) is Ireland's number 1 independent business podcast, with over 400 episodes and his goal is to make it the world's number one podcast for founders.
Shane Cradock
My clients are primarily ambitious CEOs, entrepreneurs, C-Level executives and top performers hungry for growth but also ambitious for a meaningful and enjoyable life.
I have over 20 years experience working with high-performing leaders internationally, across over 50 industries. Several of my clients have been finalists in the Ernst & Young Entrepreneur of The Year Award, as well as managing successful exits of their businesses. Others have re-desigend their businesses to create more balanced, fulfilling lives.
When I originally set up the MindShift® programme, I did it because I saw a dramatic change in pace in the business community. Leaders and managers had never been busier, but it was painfully clear to me they were missing a solid grounding in the essential skills needed for the world we now live in. That has never been truer than today.
MindShift® is built around one vital area: How you use your Mind - especially as it relates to leadership and better results in all areas.
In my opinion, this is the blindspot of our time and my work over the past 25 years across over 60 industries, has been driven by helping ambitious leaders and their teams focus on creating better organisations, better lives and better results.
Still Not Sure?
A leadership team who did the MindShift® Programme together in-house reported an impact on clarity of +75% while their ability to get more of what matters done was up 85% on average.
100% said they would highly recommend MindShift® to a friend.
“MindShift helps you to change your perspective and what your focus should be on. Understanding how the mind works is powerful and liberating. If you can change your mind, you can change the world!
I really appreciated Shane’s honesty and sincerity throughout the course. 10/10.”
Michael Grehan
Chairman ‑ Sherry FitzGerald Ltd.
"I came into this program in a shattered mental state following a very severe 7 month management buyout. Working with Shane on this program changed my whole outlook and life.
To anyone thinking of doing MindShift 100% do it, but do it 100%.”
Bronagh Conlon
Founder - Listoke Distillery
“This program provides you with the tools to get clarity around your life inside and out of work. It provided me with simple processes to get better work life balance. There are very valuable take-aways for everyone regardless of their business or seniority.
Do it – you’ll thank me for recommending it to you. 10/10."
Niall McNiff
Founder and Director, real Time – The IT Recruitment Specialists
Frequently Asked Questions (FAQ)
I don't have time right now, will you be running it again?
This is the top objection to participating in MindShift® - and the most common comment on completion is ‘I wish I’d done this years ago’. The program usually runs once a year. The time is never right to commit to a programme like MindShift® - but it’s structured in such a way as to really impact your habitual ways of living, working and thinking. The results speak for themselves. Why wait?
What if you can't attend every session?
This is a common question and the short answer is that you will get more out of MindShift® if you can attend all of the live workshops. Having said that, things can happen and be assured that with MindShift®, al sessions are recorded and held in a unique online area, where you can catch up quickly at your own time.
Do I need to be an entrepreneur or business owner to attend?
This program has been designed for the entrepreneurially minded, so you could be a founder, CEO, business owner, self-employed AND someone who is an 'intra-preneur' - that is, someone who understands that thinking more like a successful entrepreneur gives leverage in any context. If you participate, you will see that you could be sitting between someone with incredible experience and responsibility and someone very smart and ambitious who is on their way up. That’s the beauty of the programme - plus it adds a huge amount to the diversity of thinking and learning - which is what’s needed in The Digital Age.
I'm not comfortable in groups.
This is a very common question. Many people can be shy or reluctant to work in a group setting. Most people have some reservations. All we can say is that the results speak for themselves. The programme is designed for introverts and extroverts and all personality types. One of the best things that will come from attending MindShift® is expanding your network with positive, like-minded people. If your 'inner voice' is telling you to wait and do the next one, don't listen to it - that's one of the challenges we help you work on during the program. That voice has wayyyyyy too much control. :)
What if I start and realise it's not for me?
If within 2 weeks, you believe the programme is not for you, you can have a full refund. The truth is that this has never happened, but if you need to pause your participation for personal reasons, you will be allocated a full place on the next programme as part of your original payment.
"Attending MindShift had a genuinely massive effect on me professionally and personally. My thinking, focus and mood is so much better. At work I'm better at communicating to the people who work with me.
I'm also much more engaged in home life and because my stress has reduced, everything is better."
Eoghan Comerford
MD NetSpeed Ltd.
"This program helped to bring real clarity to my way of working. It helped to sharpen my thinking. I’d estimate a 50% impact on ability to get more of what matters done and 60% improvement in my clarity of mind.
Other areas that benefitted were my sleep, energy and communication with my team”.
Bill Walsh
Founder and CEO, Aspire Technology,
"MindShift does exactly what it says it will do, shift your mind. The results over 8 weeks were transformational - in business and life. The group setting creates a natural community of support, cheering each other on.
All together, it helped accelerate the achievement of key outcomes and brought me a stronger sense of calm and clarity."
Georgina Coleman
VP Retail Division USA, MikiMoto New York
