MindShift® - The Entrepreneur Experiment Edition 2024

Entrepreneur Experiment Edition

Book Your Space Before Feb 16th


The most comprehensive program for resetting, reframing and re-energising your whole approach to your life; business and personal. 

Bookings are now open!
Places are strictly limited to 22 seats. To avoid disappointment, secure your spot today

Entrepreneur Experiment Edition

Programme starts Feb 16th


The most comprehensive program for resetting, reframing and re-energising your whole approach to your life; business and personal. 

Bookings are now open!
Places are strictly limited to 22 seats. To avoid disappointment, secure your spot today

Life changing is the only way to describe the mindshift course, I was advised by previous attendees to give it 100% dedication and I was so glad I did.
I’m still using the tools we learned on a daily basis and every single aspect of my life has improved, not just business.
Thank you Shane and Gary, you have given me back more of my own time than I ever thought imaginable!

Robbie Dillon
MD, Sherry FitzGerald Lettings

Are You Ready For A MindShift®?

If something is off in one area of our lives, it trickles into everything. That’s when we all could use a MindShift®.

MindShift® Entrepreneur Experiment Edition is the only course of its kind where entrepreneurial minded leaders & business owners are given the tools needed to fundamentally reset their lives. It could be ways of working professionally, communication styles personally, or maybe you are struggling with an inner conflict that is holding you back.

The only entrepreneur-focused program of its kind

This edition of MindShift is focused completely on the challenges faced by entrepreneurs, founders and
business leaders who are responsible for driving or scaling their operations.
Does this sound like something you’d like more information on?

After a hugely successful run in 2023 MindShift is back for 2024.
It is strictly limited to 22 places.

Who IS MindShift® For?

MindShift® Entrepreneur Experiment Edition is open to anyone in business who feels the need to put their own needs first for a change. We all face different sets of challenges in our work or personal lives, and these days it is increasingly difficult to find the space to reflect, clarify thoughts or restore the batteries.  

You might be...

  •  Entrepreneurs seeking to raise their game 
  • CEOs keen on propelling their business forwards 
  • Leaders on the verge of burnout, experiencing exhaustion that permeates various aspects of their lives 
  • Achievement oriented executives who are keen on moving to the ‘next level’ of performance and living.
  • A leader who struggles with having as life and run a successful business at the same time. You feel like you pour every hour of every day into your business, but you just aren’t seeing the results.

The benefits of the program for me are better planning, mindset, productivity, organisation and therefore being more effective, efficient and less stressed. Overall I’m more focused on my goals also. I couldn’t get over the difference in terms of my mental clarity from understanding the “ROCKS” principles and SHiFTS. 10/10

Paul Cadden
Owner, Saba Restaurant & Saba To Go

What you can expect from this course.

Find enjoyment in your work and life; identify a clearer sense of purpose.

Learn From The Best

Between them, Gary and Shane have truly behind-the-scenes insights into how the most successful entrepreneurs think. From the supposed “overnight success stories” to strategically coordinated unicorns, you will be given a peek behind the curtain into what really drives performance.

In-Person Access To Shane & Gary

This program includes in-person Q&A sessions and interviews, with the opportunity to network, meet other leaders and sound ideas or challenges off two highly experienced business minds.

Leverage Time More Effectively

Spot the time-sinks in your working so you can be more impactful in your day-to-day operations.

Gain More Clarity

See ‘the bigger picture’, allowing you to think and act more strategically.

Become More Aware

Tune into your body, and improve your levels of energy and most importantly identify what drains your energy or your ability to solve problems creatively.

Be A Better Leader

You can’t lead people when you are chronically distracted or burnt out. By taking the time out to prioritise your own energy and focus, your team and stakeholders will see the difference.

"Working with Shane has helped me to gain more clarity and control over everything. His unique approach on the ‘inner game’ of business in particular has helped my focus and also improved our bottom line. His contribution has been invaluable.”

Morgan Browne
CEO, Enterpryze and Finalist in Entrepreneur Of The Year

Gary Fox

I’m a Dublin-based entrepreneur and investor, running HostButlers, an Airbnb management company and founder of the Entrepreneur Experiment podcast and business community.

My principal business interests are in the property and hospitality industry, but since the age of 15, I’ve been dreaming up and executing crazy business ideas and launching them all over Ireland and growing my network. My latest project is developing tiny cabins in the forest you can escape to.

I am also the academic lead in Tangent at Trinity College for entrepreneurship.

The Entrepreneur Experiment podcast is now the number 1 independent business podcast in Ireland, recently winning bronze in the Best Business Podcast category at the 2022 Irish Podcast Awards

Shane Cradock

My clients are primarily ambitious CEOs, entrepreneurs, C-Level executives and top performers hungry for growth but also ambitious for a meaningful and enjoyable life.

I have over 20 years experience working with high-performing leaders internationally, across over 50 industries. Several of my clients have been finalists in the Ernst & Young Entrepreneur of The Year Award, as well as managing successful exits of their businesses. Others have re-desigend their businesses to create more balanced, fulfilling lives.

When I originally set up the MindShift® programme, I did it because I saw a dramatic change in pace in the business community. Leaders and managers had never been busier, but it was painfully clear to me they were missing a solid grounding in the essential skills needed for the world we now live in. That has never been truer than today.

MindShift® is built around one vital area: How you use your Mind - especially as it relates to leadership.

In my opinion, this is the blindspot of our time and my work over the past 25 years across over 60 industries, has been driven by helping ambitious leaders and their teams focus on creating better organisations, better lives and better results.  

MindShift® Works!
MindShift® attracts people from all industries and backgrounds, and because everyone needs something just a little bit different; no two MindShifts are alike!

Here are just some of the inspiring success stories.

How Does It Work?

MindShift® runs over 8 consecutive weeks and includes a unique mix of virtual workshops, Q&A sessions and live events to ensure integration, tools to accelerate learning from home, online forum and daily accountability to generate habits and get better results.

MindShift® is a practical reset that helps you:

  • Minimise stress and distraction to get back ‘high priority/high value’ work.
  •  See ‘the bigger picture’, allowing you to think and act more strategically.
  • Lead better, the easier way.
  • Communicate more clearly and assertively.
  • Use simple practices, like making a more intentional start to your day, to boost effectiveness.
  • Create better sleep habits for more rest and clarity.
  • Tune into your body, and improve your health, fitness and levels of energy.
  • Find enjoyment in your work and life; identify a clearer sense of purpose.

Dates For Your Diary

Kick Off Intro Call (2pm - 3pm GMT)

  • MONDAY 19th February: 2pm-3pm 

Workshops (2pm-5pm GMT)
Workshops are where you will pick up new tools, techniques and skills to put to use immediately. There will be a mix of virtual and in-person workshops, which may change depending on the make up fo the people who participate.  

  • Workshop 1: Tuesday 27th Feb
  • Workshop 2: Tuesday 12th March - **In-person event which will be streamed and recorded**
  • Workshop 3: Tuesday 26th March 
  • Workshop 4: Tuesday 9th April - **In-person event which will be streamed and recorded**

Live Q&A Calls (2pm - 3pm GMT)
This is where you will get to explore progress as a group and have direct guidance and facilitation.

  • Tuesday 5th March
  • Tuesday 19th March 
  • Tuesday 2nd April


€1,497 +VAT

€1,841.31 incl. 23% VAT

  • Access to 8 week programme. 
  • Lifetime access to recordings.
  • Complete confidentiality in a group of like-minded people. 
  • VAT exemption for MindShifters outside Ireland. Please email us and we can issue you a VAT-free invoice.

Bookings close 16th Feb


Still Not Sure?

A leadership team who did the MindShift® Programme together in-house reported an impact on clarity of +75% while their ability to get more of what matters done was  up 85% on average. 
100% said they would highly recommend MindShift® to a friend. 

 “MindShift helps you to change your perspective and what your focus should be on.  Understanding how the mind works is powerful and liberating. If you can change your mind, you can change the world!

I really appreciated Shane’s honesty and sincerity throughout the course. 10/10.”

Michael Grehan
Chairman ‑ Sherry FitzGerald Ltd.

 "I came into this program in a shattered mental state following a very severe 7 month management buyout.   Working with Shane on this program changed my whole outlook and life.

To anyone thinking of doing MindShift 100% do it, but do it 100%.”

Bronagh Conlon
Founder - Listoke Distillery

 “This program provides you with the tools to get clarity around your life inside and out of work. It provided me with simple processes to get better work life balance. There are very valuable take-aways for everyone regardless of their business or seniority.

Do it – you’ll thank me for recommending it to you. 10/10.

Niall McNiff
Founder and Director, real Time – The IT Recruitment Specialists

Frequently Asked Questions (FAQ)

This is the top objection to participating in MindShift® - and the most common comment on completion is ‘I wish I’d done this years ago’. The program usually runs once a year. The time is never right to commit to a programme like MindShift® - but it’s structured in such a way as to really impact your habitual ways of living, working and thinking. The results speak for themselves. Why wait?

TimeShift was re-branded to MindShift® in 2020 for 2 reasons:
1. The name is more reflective of the feedback and the results achieved by participants and
2. The programme has 30% new content and 2 extra weeks have been added which lengthens the time of support and time to build new habits - particularly inner ones. Many who had previously completed TimeShift are also now doing MindShift® because of the new content, and also the opportunity to get a refresh or kick-start for their own momentum.

This is a common question and the short answer is that you will get more out of MindShift® if you can attend all of the live workshops. Having said that, things can happen and be assured that with MindShift® Virtual, all sessions are recorded and held in a unique online area, where you can catch up quickly at your own time.

Sometimes people will ask this question because most of my private work is with C-level executives, founders and entrepreneurs. This programme has been designed in such a way that it works regardless of level or experience. If you participate, you will see that you could be sitting between someone with incredible experience and responsibility and someone very smart and ambitious who is on their way up. That’s the beauty of the programme - plus it adds a huge amount to the diversity of thinking and learning - which is what’s needed in The Digital Age.

This is a very common question. Many people can be shy or reluctant to work in a group setting. Most people have some reservations. All we can say is that the results speak for themselves. The programme is designed for introverts and extroverts and all personality types. One of the best things that will come from attending MindShift® Virtual is expanding your network with positive, like-minded people. If your 'inner voice' is telling you to wait and do the next one, don't listen to it - that's one of the challenges we help you work on during the program. That voice has wayyyyyy too much control. :)

If within 2 weeks, you believe the programme is not for you, you can have a full refund. The truth is that this has never happened, but if you need to pause your participation for personal reasons, you will be allocated a full place on the next programme as part of your original payment.

 "Attending MindShift had a genuinely massive effect on me professionally and personally. My thinking, focus and mood is so much better.  At work I'm better at communicating to the people who work with me.  

I'm also much more engaged in home life and because my stress has reduced, everything is better."

Eoghan Comerford 
MD NetSpeed Ltd.

 "This program helped to bring real clarity to my way of working. It helped to sharpen my thinking. I’d estimate a 50% impact on ability to get more of what matters done and 60% improvement in my clarity of mind.
 Other areas that benefitted were my sleep, energy and communication with my team”. 

Bill Walsh
Founder and CEO, Aspire Technology,

 "MindShift does exactly what it says it will do, shift your mind.  The results over 8 weeks were transformational - in business and life.   The group setting creates a natural community of support, cheering each other on.  

All together, it helped accelerate the achievement of key outcomes and brought me a stronger sense of calm and clarity." 

Georgina Coleman
VP Retail Division USA, MikiMoto  New York